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MediaWorks has switched on its first ever digital Out of Home billboard in Tairāwhiti Gisborne – capturing attention from south flowing traffic, a nearby museum and numerous retail outlets and eateries.
MediaWorks Outdoor Director Angus Swainson says it’s fantastic to launch the high profile 4x8m portrait digital outdoor billboard on Gladstone Road
“It’s rare to have portrait DOOH billboards in our smaller cities or towns so we’re delighted to be able to support both local and national advertisers with this new offering, which will also support our radio presence in Tairāwhiti Gisborne.
“MediaWorks is proud to continue to cement our position as the number one choice for out- of-home advertising, expanding our digital presence throughout New Zealand and into our regions with the launch of this billboard in Gisborne. This follows the recent go-live of our DOOH site in Greymouth on the West Coast.”
The 9x3m digital billboard in Greymouth is located on State Highway 6’s Whall Street – a key arterial heading into Greymouth capturing traffic flowing from the north.
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