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Apple’s Services unit is the company’s second-largest business segment after iPhone. With nearly $20 billion in revenue during the fiscal third quarter, the unit is running at close to an $80 billion annual rate. One of the less-heralded but brilliant moves made during the Tim Cook era was to take advantage of the large number of active iPhones around the world and sell their users recurring monthly subscriptions that bring in revenue 12 times a year.
Apple Services is the company’s second-largest business unit after iPhone
Individual Plan-$14.95 per month (saves $6/month)
- Apple Music
- Apple TV+
- Apple Arcade
- 50GB of iCloud storage
Family Plan-$19.95 per month (saves $8/month; can be shared with five other people)
- Apple Music
- Apple TV+
- Apple Arcade
- 200GB of iCloud storage
Premier Plan-$29.95 per month (saves $25/month, can be shared with five other people)
- Apple Music
- Apple TV+
- Apple Arcade
- 2TB of iCloud storage
- News+
- Fitness+
The new ad shows off the services inside the bundle. Apple Music is mentioned first and the music streamer includes surround sound. The 3D Spatial Audio feature allows you to hear music that sounds like it is coming from all around you. Next is Fitness+, which is only part of the most expensive Premier plan although it can be subscribed to a la carte ($7.99/month, $79.99/year). Fitness+ offers workout videos that cover 11 different styles. While you are working out, the screen will show your heart rate along with other metrics related to your workout.
Like Apple Music, TV+ is available on all three tiers of Apple One. The new ad points out that with TV+ you can see the biggest stars just as the screen quickly shows Jennifer Aniston and Reese Witherspoon (The Morning Show) and Tom Hanks (various films). News+ is also found only on the highest-priced Premier tier of Apple One and includes the best publications on Earth, according to Apple.
Sign up for your one-month free trial of Apple One directly from your iPhone
Apple Arcade is also available on all three tiers of the Apple One bundle and features over 200 ad-free games. Also on all three tiers is cloud storage service iCloud. Apple says that with iCloud, you can store everything that you love. Note, however, that the amount of available storage depends on the plan you purchase. The individual plan comes with 50GB of cloud storage, rising to 200GB with the Family Plan. And with Premier, you get a whopping 2TB of cloud storage.
You’ll probably see the Apple One ad on your favorite shows and sporting events this weekend.
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